Back to Events
Webinars

Culture College – Breakthrough Strategies for Creating and Sustaining a Magnetic Culture

member exclusive | 4 Part Series

Tuesday, July 21, 2026

Event Details

Over four interactive sessions, you'll assess your current reality, define your desired culture, and create a concrete plan to close the gap. You'll leave with assessment tools, a customized roadmap, and strategies that work whether you're transforming an entire health system or energizing a single unit.

Bring your team. Culture change requires diverse perspectives and collective commitment. Register together to multiply your impact from day one.

  • Session One: Where You Are & Where You're Going

Tuesday, July 21 | 12:00–1:00 PM CST

Description: Before you can change culture, you need to see it clearly. This foundation session gives you the diagnostic tools and baseline data to build your transformation strategy. 

You'll explore:

    • Current research linking culture to engagement, turnover, and financial performance
    • The five essentials of a magnetic culture
    • Diagnostic tools that reveal your culture's true state:
      • Warning signs your culture is veering off track
      • Hidden beliefs and attitudes shaping daily work
      • Gaps between your stated values and lived reality
    • How to define the culture you're building toward

Between sessions: Complete your culture audit and revisit your mission, vision, and values through fresh eyes.

  • Session Two: What Your Audit Reveals

Tuesday, August 18 | 12:00–1:00 PM CST

Description: Transform raw data into actionable insights. This session helps you interpret what you've discovered and builds the foundation for your gap analysis. 

You'll identify:

    • Gaps between the promises and the reality for patients, providers and employees
    • Skills for building accountability
    • How behavior-based standards create consistency (and how to implement them)
    • How to make training stick

Between sessions: Assess communication channels and engagement.

  • Session Three: The Essentials of Magnetic Culture

    Thursday, September 24 | 12:00–1:00 PM CST

    You'll discover:

    • Leadership practices that genuinely engage teams
    • Metrics that drive alignment and accountability across your organization
    • How to activate grassroots energy and engage key stakeholders
    • Communication strategies that shift people from awareness to ownership

  • Session Four: Your Action Plan

Thursday, October 15 | 12:00-1:00 PM CST

Overview: Time to bring it all together. You'll leave this session with a concrete, achievable roadmap tailored to your organization. 

You'll build:

    • Your Culture and Engagement Team structure, with clear objectives and executive sponsorship
    • Success metrics beyond survey scores that prove real impact
    • Strategies for common roadblocks:
      • Budget constraints? We'll show you high-impact, low-cost approaches
      • Managing up when leadership needs convincing
      • Converting skeptics into allies
    • Your customized action plan with commitments for 7, 14, 30, 60, 90, and 120 days
    • A support system to maintain momentum
    • Communication and storytelling strategies that keep people engaged

Target audience: CEO/admin/manager/director level

CE: NHA & SW, certificate of attendance

Registration includes all four sessions and must be completed by the registration deadline on July 17. Connection information for each session will be sent separately in advance of the session dates.

Presenter: Kristin Baird, CEO, Baird Group

Kristin Baird is a nationally recognized thought leader in patient experience, healthcare culture change and employee engagement. With more than 25 years of experience as a nurse and hospital executive, she is now a full-time consultant, author and speaker. As President and CEO of Baird Group, her team helps transform the healthcare experience through culture assessment, mystery shopping, leadership development, employee engagement and customer service skill development. Baird’s proprietary model helps transform the healthcare experience for patients and the people who serve them.


Brochure