Search Trends in Healthcare: Local, SEO, and AI Strategies
Join Us Virtually
Event Details
Overview:
Search behavior in healthcare is evolving quickly. Patients are using local search, traditional SEO, and AI-powered tools to research providers, services, and care options, often before ever visiting a website.
This webinar will explore how healthcare organizations can stay visible and competitive as search continues to change. We’ll discuss local search, SEO fundamentals, and emerging AI-driven search experiences, with clear examples tailored to healthcare systems and clinics.
Objectives:
- Understand how patient search behavior is changing across local, organic, and AI-driven search
- Identify key local and SEO factors impacting healthcare visibility
- Recognize how AI-powered search tools are influencing patient decision-making
- Apply practical steps to strengthen search presence and patient engagement
Audience: General
Bailey combines creative and strategic thinking in her role at Click Rain, leading efforts that support clients at a high level through market research and development. With an MBA and a spot on SiouxFalls.Business 30 Under 30 list, Bailey brings incredible experience and deep knowledge of online marketing that help her deliver high-impact results. Her attention to detail and keen understanding of analytics help her excel online, particularly
through search marketing.